Monday, June 18, 2007

'Get There' - Golf Ball

Almost got it right...
***
"I'm done" **would have perfected the commercial, if only...
or
whispering "fore" with a close-up of a taunting eyebrow lift and a smirk smile...
***
where's the vision?
^^
'get there' **just doesn't do it for this new golf ball...

I really like this commercial that played all through the US Open... a female golfer is at the driving range and aims for the grounds keeper no matter where he is; there is obvious time lapse and different locations where the grounds keeper gets hit and even her husband recognizes the intensity and asks 'are you ready to go yet?' and the viewer figures out she is stalking the grounds keeper all the way home till the ball lands in his coffee. It gets a giggle but its like doing a great presentation and dropping the ball so to speak during the close. I wish they would re-dub the last line. The message is about a new ball and having it reach the point your aiming; adding the line brings a bit of humor and memorability to the moment.

rating: ^^4.9-stars

Commercial Critic Out...

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